We help you count them, and bring them out.
Political strategy, digital campaigns and booth management for candidates and parties.
Lok Sabha election, 2024 All India
The closest seat Mumbai North West, Maharashtra
Source: Election Commission of India.
Each is a fact about how Indian elections work today. None can be handled by instinct and a loyal office team alone.
India follows first-past-the-post: whoever gets the most votes in a seat wins it, even by a single vote. So a party can poll more votes across a state and still lose power, if its votes are piled up in the wrong seats.
That gap in seats was enough to change the government, ending 24 years of BJD rule.
Odisha has 147 seats: BJP 78, BJD 51, others 18.
Where your votes fall matters as much as how many you get.
An Assembly seat has two to three lakh voters spread across 250 to 300 booths. No candidate can reach them all in person, so the campaign has to be organised booth by booth, with workers who are tracked and accountable.
930electors a booth
That is the average polling station. Each one needs its own workers, its own voter list and its own plan for polling day.
India has 10.5 lakh polling stations and 97.97 crore electors.
In 2024, a third of registered voters did not vote, and many of them were someone's supporters. Winning is not only about persuading the undecided; it is about making sure your own voters reach the booth.
33crore did not vote
More people stayed home than voted for any single party. Bringing out your own supporters is a campaign in itself.
Lok Sabha election, 2024.
Most voters now follow politics on YouTube, Instagram and WhatsApp, not only on television and in newspapers. A leader who is not present there, every day, is missing the voter.
103crore online
YouTube and Instagram each reach over twenty times more people in India than X. The content plan has to follow the audience.
Internet users in India, late 2025.
Eight services, from social media and narrative to booth management and ground surveys.
See services →Every Lok Sabha and Assembly seat: winner, runner-up, third place and the margin.
Explore the data →Who we are, the founder's track record and the leaders we advise.
About Social Mandate →Tell us the seat, the timeline and the problem. We will tell you plainly whether we are the right firm for it.
Last updated 12 October 2026
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